ParalXBack to the agents
Google Ads Agent · Google Ads

Google Ads Agent Your digital advertising colleague

Google Ads Agent helps you plan, create and follow up relevant campaigns. Paral sets up access and can handle the work, while you retain control over budgets, campaigns and priorities.

Get started with Google Ads Agent
Google Ads

Advertising needs continuous attention

Good campaigns start with the right goals, data and structure. Budgets, keywords, ads and results then need follow-up over time.

Without clear ownership, campaigns can easily be left without optimisation, or reporting can fail to lead to action.

Google Ads Agent brings that follow-up into a workflow you can join whenever you need to.

How Google Ads Agent works

An advertising service you control

Access is set up

We connect Google Ads, GA4, Search Console and GTM to the work, and set up GTM for you and your website.

Paral can do the work

We can create relevant campaigns, optimise them and set up negative keyword lists.

You stay in control

Chat with the agent, get reports, set budgets and create campaigns yourself whenever it suits you.

Choose your level of help

Use the agent for reporting, or let Paral support you with campaigns and ongoing optimisation.

01–05

From setup to ongoing optimisation

  1. 01

    Set objectives

    We agree what the campaigns should achieve and which accounts and data are needed.

  2. 02

    Connect access

    We set up access to Google Ads, GA4 and Search Console, and make sure GTM is in place.

  3. 03

    Plan campaigns

    The agent helps with relevant campaigns, budgets and keywords based on your goals.

  4. 04

    Collaborate

    You can request reports, ask questions, change budgets and create campaigns through the agent.

  5. 05

    Optimise

    Paral or your team can follow up campaigns and negative keywords over time.

FAQ

Questions and answers

Who manages Google Ads Agent?

Paral normally handles setup and can take responsibility for campaigns and optimisation. You also have access to the agent and retain control over budgets and campaigns.

Does Paral need to create and optimise campaigns?

No. You decide whether Paral should help with campaigns, optimisation and negative keywords, or whether you mainly use the agent for reporting and handle the work yourself.

Which access do we need?

We need access to your Google Ads account, GA4 and Search Console. GTM is also set up for you and your website.

What can we do through the agent?

You can chat with the agent, get reports, set budgets and create campaigns.

Google Ads Agent

Get started with Google Ads Agent

Get started with Google Ads Agent